Candidate Communication: Why the PEACH Method works every time?

Communicate with candidates better using the PEACH method for lower turnover and higher job acceptance rates.

Author:
Anam Javed
Reviewed by:
Javeria Khan
Update:
February 13, 2024
0 min read time
Anam Javed
Marketing Operations Manager

In today's job market, the power dynamic has shifted in favor of top talent. With remote work removing geographical barriers and LinkedIn making it easier for recruiters to connect with passive candidates, high-performing individuals have more employment options than ever before. This increased leverage has led candidates to prioritize employer brands that align with their values and provide a personalized, human-centered experience throughout the recruiting process.

However, many companies continue using outdated "spray and pray" tactics for sourcing talent, blasting generic job posts, and relying on rigid interview funnels. Not only is this approach ineffective for engaging high-quality candidates, but it also damages the employer's brand. In a recent report by the Talent Board, candidates who had a negative experience during recruitment can impact the company's reputation by discouraging others from that company.

Organizations must rethink their candidate communication strategies to stand out and attract top talent in today's hypercompetitive market. This requires moving beyond basic qualifications and resumes to forge authentic human connections. Studies by SHRM found that candidates who felt personally valued by a company would not only accept an offer but were 69% more likely to stay employed for three or more years.

The PEACH method provides a framework for communicating with candidates in a way that leaves them feeling understood, respected, and enthusiastic about opportunities at your company.

What is the PEACH Method?

PEACH stands for Personalize, Educate, Add Value, Customize, and Humanize. Companies that embrace these principles see increased acceptance rates and lower turnover due to stronger cultural alignment. 

Let’s discuss in detail how these five core strategies create meaningful candidate interactions.

Personalize: Treat each candidate as an individual, not just another resume. Personalize communication with them by using their name, asking thoughtful questions, and sharing insights about the role and company culture tailored to their background and interests. Studies by LinkedIn show that personalized outreach can increase response rates by up to 50%.

Educate: Provide helpful information to candidates at each stage of the process so they can determine if the opportunity is a mutual fit. Stay transparent about expectations, responsibilities, career growth, company values, and interview steps. Educated candidates have higher job acceptance rates.

Add Value: Go above and beyond to make the experience rewarding for candidates, even if they don't get the job. Remember to offer career advice, feedback after interviews, introductions to the team, gift cards, and resources relevant to their field; this establishes goodwill and trust.

Customize: Adapt the hiring process based on each candidate's unique needs and circumstances. Remain flexible with scheduling, provide accommodations, answer specific questions, and focus on an inclusive experience; it makes candidates feel valued.

Humanize: Show the human side of your company by being transparent and passionate. Make sure that the conversations remain authentic. Admit what you don't know, ask for feedback, and convey emotion; genuine human connections drive candidate engagement.

Why the PEACH Method Works?

There are several reasons why the PEACH approach is so effective for candidate communications:

Builds Trust

Candidates are more likely to join a company they trust. The PEACH method establishes trust by being transparent, delivering personalized service, and showing genuine interest in candidates as people. This provides the foundation for a strong employer-employee relationship.

Boosts Candidate Experience

Studies show that candidates value a positive experience over anything else in the hiring process. PEACH transforms recruiting from a transactional process into a welcoming human experience. This leaves candidates excited about opportunities with your company.

Reflects Company Culture

How you communicate with candidates provides the first glimpse into your culture. PEACH allows candidates to experience your values like respect, inclusion, and compassion firsthand. Those who resonate with the culture are more engaged employees.

Reduces Turnover

Candidates who feel aligned with a company's values and culture are less likely to leave. Using PEACH to attract candidates who fit your culture reduces turnover costs and builds a thriving team.

Strengthens Employer Brand

Positive candidate experiences shape your employer brand. Those who feel valued will associate your company with those feelings. This drives referrals and improves talent pool quality as your brand gains prestige.

Read more: What is Total Quality Management?

The PEACH method also leads to measurable recruiting results

  • 38% higher offer acceptance rates (IBM)
  • More candidate referrals (LinkedIn)
  • 69% lower turnover in the first year (SHRM)
  • Double the likelihood of becoming a customer (Business Insider)

Conclusion

The PEACH method for candidate communication provides a proven framework to attract and hire top talent. While PEACH requires more time and effort upfront, the investment pays off with higher-quality hires and lower attrition. How? PEACH allows companies to make candidates feel respected as individuals; this establishes trust and reflects a positive company culture.

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