Brand Manager Job Description Template

Are you interested in a career in brand management? Our Brand Manager Job Description Template has you covered!

Reviewed by:
Mina Wasfi
July 9, 2024
0 min read time
Nawal Malik

Are you curious about what a brand manager does? Do you want to know what it takes to be one? Well, buckle up because we're about to take you on a fun ride through the world of brand management!

But before you delve into the exciting world of brand management, don't forget the value of a killer resume in getting your foot in the door. Don't worry, we've got you covered! Check out this  carefully compiled list of resume templates to help you showcase your skills.

Remember that first impressions count, a brand manager job description template will make your resume as impressive as your promise as a brand manager! 

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What does a Brand Manager do?

Brand managers are no less than superheroes for the business world. They are in charge of creating and implementing effective marketing strategies for a particular brand or product. They work to ensure that the brand's identity is preserved and successfully communicated to the target audience.

They are also in charge of conducting market research, identifying target audiences, devising marketing campaigns, creating advertising materials, and analyzing marketing efficacy. They collaborate with other departments such as sales, product development, and creative services to ensure that the brand's message is consistent across all platforms.

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What are the Responsibilities of a Brand Manager?

A brand manager's responsibilities vary depending on the business and the product or service being promoted. However, here are some typical duties you might find in a brand manager job description:

  • Conducting market research to determine the intended audience's needs.
  • Creating and executing marketing campaigns that successfully communicate the brand's message.
  • Making advertising items such as television commercials, billboards, and social media posts.
  • Collaboration with other departments, such as sales and creative services, to ensure that the brand's message is consistent across all platforms.
  • Analyzing the efficacy of marketing campaigns and adjusting strategies as needed.

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Salary Package

In the marketing world, brand managers are highly regarded, and their salaries reflect this. The typical salary for a brand manager in the United States is $97,720 per year, according to Glassdoor. This, of course, varies according to the company, location, and degree of experience.

What are the Working Hours of a Brand Manager?

Brand managers usually work full-time, with their hours varying depending on the needs of the company. Many brand managers, however, work conventional office hours Monday through Friday. During a product launch or other big marketing campaigns, they may be required to work longer hours or on weekends.

What to expect from a Brand Manager?

A brand manager is held to a high standard because they are an integral component of any team. They are in charge of creating and implementing marketing strategies that will have the target audience drooling over the company. 

Expect them to create exciting campaigns, delve into data to evaluate the effectiveness of their efforts, and collaborate closely with a team to bring their ideas to life. It's a position that necessitates a diverse set of abilities, including vision, communication, and leadership. 

Also Read: Get tips to perfect the functional resume format!

Whare are Common Brand Manager Terms

As a brand manager, you will come across many marketing and branding words. Here are a few terms you should be acquainted with for a brand manager job description:

[fs-toc-omit]Brand Identity: 

The visual and emotional components that define a brand, such as the logo, color scheme, and tone of voice.

[fs-toc-omit]Marketing Mix: 

The combination of product, price, promotion, and location that a business uses to market its products or services.

[fs-toc-omit]Brand equity: 

The value that a brand brings to a product or service that is in addition to its functional benefits.

[fs-toc-omit]Target Audience:

The specific group of people for whom a product or service is designed.


You'll need some exceptional credentials to become a brand manager. A bachelor's degree in marketing or a related subject is a good place to start, but a master's degree can give you a competitive advantage in the world of brand management. Relevant work expertise, such as market research, advertising, or public relations, is also required. Of course, enthusiasm for the company you're representing is required!

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[fs-toc-omit]What Skills to Look for in a Brand Manager?

Here are some of the necessary skills for a brand manager job description, along with examples of how to highlight them on your resume:

[fs-toc-omit]Creative Thinking: 

As a brand manager, you must think creatively in order to create exciting and innovative marketing strategies that will captivate your target audience.

Here’s an example of how to show it on your resume: Developed and implemented innovative marketing strategies that increased company awareness by 25%.

[fs-toc-omit]Analytical Skills: 

You'll need to delve into data to assess the efficacy of your marketing efforts and make informed choices about future strategies.

Example: Analyzed market research data to identify key trends and insights, resulting in a 15% increase in revenue.


You'll be working with a wide range of individuals, from creative designers to data analysts, so you'll need to be able to communicate effectively with everyone.

Collaborated with cross-functional teams to guarantee consistent messaging across all marketing channels.


Strong leadership abilities are required as a brand manager because you will be leading a team of talented individuals.

Led a staff of five marketing professionals in the successful launch of a new product line, resulting in a 10% rise in revenue.

Remember, it's not just about listing your skills; it's also about demonstrating how you've used them in real-life situations. Don't be afraid to highlight your accomplishments with numbers and concrete instances. 

Related Jobs and Courses

If you want to explore more in brand management, there are many associated jobs and courses you can look into. 

Some examples of related professions include:

[fs-toc-omit]Marketing Manager: 

Marketing managers are in charge of overseeing all marketing activities for a business or product.

[fs-toc-omit]Product Manager: 

Product managers are in charge of developing and managing a particular product or product line.

[fs-toc-omit]Advertising Manager: 

Advertising managers are in charge of developing and executing advertising strategies.

Read more: Effectively learn how to boost your career!

Some relevant courses for brand administration include:

[fs-toc-omit]Brand Management: 

This course addresses the fundamentals of brand management, such as developing brand strategies and managing brand equity.

[fs-toc-omit]Marketing Research: 

This course addresses the fundamentals of marketing research, such as conducting surveys and analyzing data.

[fs-toc-omit]Digital Marketing: 

This course examines the fundamentals of digital marketing, including social media marketing, and PPC Advertising.

In conclusion, brand management is an exciting and challenging profession that necessitates a blend of creativity, analytical skills, and communication abilities. Brand managers are in charge of creating and implementing effective marketing strategies that successfully communicate the brand's message to the target audience. 

If you want to work in brand management, you should first get a formal education in marketing or a related subject, followed by relevant work experience and the development of essential skills. 

With dedication and hard effort, you can become a brand management superhero. Good Luck!

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