The Fashion Designer is responsible for creating innovative and trend-setting designs that align with the brand's vision. This role is crucial in driving the brand's aesthetic and market presence by developing collections that appeal to target audiences.
- Research fashion trends and anticipate designs that will appeal to consumers.
- Decide on a theme for a collection, sketch designs, select fabrics, colors, and patterns.
- Collaborate with team members to select seasonal themes, make edits to line, and create new concepts.
- Ensure products are in agreement with business strategy.
- Select fabrics and trims; collaborate with fabric manufacturers for best options within budget constraints.
- Create production sketches for development packages.
- Strong artistic ability and creativity in design concepts.
- Excellent understanding of garment construction techniques.
- Proficiency in design software such as Adobe Illustrator or CorelDRAW.
- Good communication skills for collaboration across teams.
The Fashion Designer's performance is evaluated based on successful launch of collections, adherence to project timelines, innovation in design concepts, and contribution to sales growth through appealing product lines.
Collection Launch
Timely delivery of complete fashion collections.
Design Innovation
Introduction of unique styles that enhance brand identity.
Sales Growth
Contribution to increased sales through popular designs
Reports to
Creative Director
Collaborates with
Merchandising Team, Production Team
Leads
- Adobe Illustrator
- CorelDRAW
Bachelor's degree in Fashion Design or related field; 3-5 years experience designing apparel or accessories.
