The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's brand, products, or services. This role plays a key part in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Develop and oversee content for [Company X]’s social media platforms, email campaigns, and other digital communication channels.
- Conduct research to track and analyze consumer behavior and trends, integrating insights into digital marketing strategies.
- Generate reports and analyze the performance of marketing campaigns, focusing on metrics like ROI and KPIs.
- Work closely with the marketing team to brainstorm innovative strategies and techniques for business growth.
- Plan, allocate, and manage budgets for marketing campaigns.
Keep abreast of the latest social media trends and incorporate them into [Company X]’s marketing efforts.
- Proficient in social media with a keen interest in keeping up with the latest trends.
- Highly creative, imaginative, and innovative in approach.
- Exceptional interpersonal skills, adept at cross-departmental collaboration.
- Comprehensive understanding of various social media platforms and industry best practices.
- Skilled in analyzing consumer metrics, trends, and reports to drive informed decisions.
- Strong project management and leadership abilities.
Key KPIs for a Digital Marketing Manager include website traffic, conversion rate, lead generation, cost per lead (CPL), ROI, CTR, social media engagement, email open rates, search engine rankings, and customer retention. These metrics evaluate campaign effectiveness, user engagement, and overall strategy success.
Brand Visibility
Increase in online brand visibility through improved search engine rankings.
Engagement Rates
Higher engagement rates on social media platforms.
Lead Generation
It measures the effectiveness of strategies and campaigns designed to generate potential customer interest.
Reports to
Chief Marketing Officer (CMO)
Collaborates with
Content Team, SEO specialist, Social media manager, Sales Team
Leads
- Google Analytics
- SEMrush
- HubSpot
- Google Ads
- Hootsuite
