Metrics & Analytics

Candidate Net Promoter Score

Definition

What is Candidate Net Promoter Score?

A metric measuring how likely candidates are to recommend an employer's hiring process to others — regardless of whether they received an offer. Calculated using the standard NPS framework.

Featured snippet

A score measuring whether candidates would recommend your hiring process to others.

In Practice

How Candidate Net Promoter Score works?

Candidate NPS is measured by asking one question — on a scale of 0 to 10, how likely are you to recommend our hiring process to a friend or colleague — and calculating the percentage of promoters (9-10) minus the percentage of detractors (0-6). The metric is valuable precisely because it captures the overall experience signal in a single number, making it easy to track over time and benchmark against industry averages. The most common mistake is surveying only recent hires rather than all candidates including those who were rejected or withdrew: NPS from rejected candidates is typically 20 to 30 points lower than from hires, and reflects the true process quality more accurately.

By the numbers

Key Statistics

What the research says about employee engagement.

The average Candidate NPS across industries is approximately 23, with top-performing organizations achieving scores above 50 through structured candidate communication and transparent process design.

A 10-point improvement in Candidate NPS correlates with a 9 percent increase in offer acceptance rate and a 12 percent improvement in employer brand awareness in target talent markets.

30%

Organizations that close the feedback loop — sharing what changed based on candidate survey results — see 30 percent higher subsequent survey response rates and stronger NPS improvement trajectories.

How Qureos helps

Qureos platform

Qureos provides an AI-powered talent acquisition platform for employers, combining Iris AI sourcing, automated multi-channel outreach, AI video interview screening, and ATS integration to accelerate the full acquisition cycle.

See how Qureos works

Also known as

Synonyms and Translations

Other ways this term appears across industries and languages.

Synonyms

Candidate NPS

cNPS

Hiring Process NPS

Applicant NPS

Recruitment NPS

Translations

🇸🇦

Arabic

صافي نقاط المروجين للمرشح

🇫🇷

French

Score net promoteur candidat

🇮🇳

Hindi

उम्मीदवार नेट प्रमोटर स्कोर

🇵🇰

Urdu

امیدوار نیٹ پروموٹر اسکور

🇵🇭

Tagalog

Candidate Net Promoter Score

People may ask

People May Ask

Common questions about employee engagement.

What is Candidate Net Promoter Score?

A metric asking candidates how likely they are to recommend your hiring process on a scale of 0 to 10 — scored into promoters, passives, and detractors.

Why measure Candidate NPS?

Rejected candidates who had a great experience still recommend the company to others — expanding the future talent pipeline and protecting employer brand.

When should you send a Candidate NPS survey?

After a hiring decision — whether offer or rejection — while the experience is fresh. Waiting more than a week reduces accuracy and response rate.

What is a good Candidate NPS score?

A score above 30 is generally considered good. Above 50 is excellent. Negative scores indicate detractors significantly outnumber promoters.

How do you improve Candidate NPS?

Focus on communication timeliness, process transparency, feedback quality, and treating all candidates with respect — especially those who are rejected.

Candidate Net Promoter Score

What is Candidate Net Promoter Score?

How Candidate Net Promoter Score works?

Key Statistics

Synonyms and Translations

People May Ask

Related Terms