The percentage of candidates who begin but do not complete a stage of the hiring process — such as starting but not submitting an application, or scheduling but not attending an interview.
Candidate drop-off rate measures the percentage of candidates who disengage from the hiring process at each stage — whether by not completing an application, not responding to an interview invitation, or withdrawing after accepting an interview slot. High drop-off at the application stage typically signals friction in the form or a mismatch between the job posting and the actual role. High drop-off after the interview stage almost always signals communication failures, competing offers accepted elsewhere, or a negative interview experience. Tracking drop-off by stage rather than in aggregate is what makes the metric actionable — the total drop-off rate tells you there is a problem; the stage-level breakdown tells you where to fix it.
What the research says about employee engagement.
Other ways this term appears across industries and languages.
Common questions about employee engagement.