How to write a SEO Manager Resume (2024- Updated)

Do you want to work as a SEO Manager? Check out our in-depth guide on how to write a winning SEO manager resume!
Author:
Safa Asad
Reviewed by:
Mina Wasfi
Updated:
February 6, 2024
0 min read time
Safa Asad
Copywriter

As an SEO Manager, you're familiar with optimizing web content for search engines in order to increase traffic and exposure. But, do you know how to optimize your resume so that you have the best chance of getting your ideal job? You can also check out this carefully compiled list of resume templates to help you showcase your skills.

In this article, we'll walk you through each step of creating a SEO Manager Resume that stands out from the crowd.

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How to Write an SEO Manager Resume: Summary Examples (Right and Wrong)

Your resume's summary section is your opportunity to create a great first impression. It should be a brief but impactful statement that highlights your most relevant skills and achievements. Here are some instances of right and wrong summaries for an SEO Manager:

[fs-toc-omit]The Right Way:

Experienced SEO Manager with 5+ years of developing and implementing effective SEO strategies. Improved search engine rankings have proven to increase website traffic by 50% and drive revenue development. Google Analytics, SEMRush, and Ahrefs expert.

[fs-toc-omit]The Wrong Way:

I'm an SEO Manager with expertise in search engine optimization. I work diligently and play well with others.

The correct example highlights the candidate's experience and results, whereas the incorrect example is vague and lacks particular accomplishments.

How to Write an SEO Manager Resume: Objective Examples (Right and Wrong)

While the summary part is optional, the objective section is crucial for entry-level SEO Managers or those transitioning careers. It should outline your career objectives and how you intend to accomplish them. 

Here are some instances of the right and wrong SEO Manager objectives:

[fs-toc-omit]The Right Way:

Seeking a SEO Manager position in a dynamic organization where I can leverage my skills in keyword research, on-page optimization, and link building to improve website rankings and drive organic traffic.

[fs-toc-omit]The Wrong Way:

I want to work in SEO and learn more about it.

The right example is specific and tailored to the job, while the wrong example is generic and lacks focus. 

P.S You can also ensure you have the perfect resume by checking your resume score. 

What are SEO KPIs and How Do They Fit Your Resume?

KPIs, or Key Performance Indicators, are metrics used to assess the success of an SEO strategy. They can include website visits, search engine rankings, conversion rates, and other factors. Incorporating KPIs into your resume can demonstrate to a prospective employer how you've assisted previous employers in meeting their SEO objectives. 

Here are some instances of SEO KPIs to include in your resume:

  • Increased website traffic by X%
  • Improved search engine rankings for targeted keywords
  • Increased click-through rate (CTR) for organic search results
  • Increased conversion rate for organic traffic
  • Reduced bounce rate

How to Describe Your SEO Experience (With Examples)

The experience part of your resume should highlight your previous accomplishments and responsibilities. When describing your SEO experience, emphasize your achievements and quantify your results. 

Here are some ways to characterize your SEO experience:

  • Developed and executed successful SEO strategies that increased website traffic by X%
  • Conducted keyword research and on-page optimization to improve search engine rankings for targeted keywords
  • Built high-quality backlinks through outreach and content marketing campaigns
  • Analyzed website data using Google Analytics and other tools to identify opportunities for improvement
  • Collaborated with content creators, web developers, and other stakeholders to ensure SEO best practices were implemented throughout the website
Suggested: Learn how to highlight self-taught skills on your resume!

How to Write an SEO Manager Resume: Description Section (Right and Wrong)

The description section of your resume is your opportunity to show your prospective employer who you are outside of your work experience. It should be brief but detailed, emphasizing your skills and personality traits that make you a good fit for the position. 

Here are some samples of right and wrong SEO Manager description sections:

[fs-toc-omit]The Right Way:

Highly motivated and results-driven SEO Manager with a passion for improving website rankings and driving organic traffic. Skilled in developing and executing successful SEO strategies, conducting keyword research, and building high-quality backlinks.

[fs-toc-omit]The Wrong Way:

I'm an SEO Manager looking for a job. I'm good at SEO and I want to work for a company that values hard work.

The right example showcases the candidate's passion for the job and relevant skills, while the wrong example is too vague and lacks specific details.

Read more - Learn how to avoid the resume black hole dilemma!

What are SEO OKRs and How Do They Fit Your Resume?

OKRs, or Objectives and Key Results, are a framework for setting and tracking objectives. Including OKRs in your resume can demonstrate to a prospective employer how you intend to achieve your objectives and how you will measure success. 

Here are some SEO OKR samples to include in your SEO Manager resume:

  • Increase website traffic by X% through SEO optimization
  • Achieve a top 3 ranking for targeted keywords within X months
  • Increase the conversion rate for organic traffic by X%
  • Improve website load speed to under X seconds

Entry-level + Advanced level SEO Specialist Resume—Examples

Whether you're an entry-level or experienced SEO Manager, your resume should highlight your abilities and accomplishments. 

Here are some resume samples for both entry-level and advanced SEO Specialists:

[fs-toc-omit]Entry-Level:

  • Objective statement that highlights your career goals and how you plan to achieve them
  • Education section that includes any relevant coursework or certifications
  • Relevant skills section that includes skills such as keyword research, on-page optimization, and Google Analytics proficiency
  • Volunteer work or internships that showcase your practical experience

[fs-toc-omit]Advanced:

  • Summary statement that highlights your years of experience and notable achievements
  • Experience section that includes specific examples of successful SEO campaigns and quantifiable results
  • Relevant skills section that includes advanced skills such as technical SEO, international SEO, and content marketing
  • Certifications or speaking engagements that demonstrate your thought leadership in the field
Also read: Learn how to perfect the combination resume!

SEO Manager Resume Education Section (Right and Wrong)

The education section of your resume should highlight any relevant degrees or certifications you have obtained. 

Here are some examples of right and wrong education sections for an SEO Manager:

[fs-toc-omit]The Right Way:

  • Bachelor of Science in Marketing with a focus on SEO, XYZ University
  • Google Analytics Certification
  • SEMRush Certification

[fs-toc-omit]The Wrong Way:

  • High School Diploma
  • No relevant certifications or degrees

The right example showcases the candidate's relevant education and certifications, while the wrong example lacks any relevant education or certifications.

Suggested: Learn how to write a resume that stands out! 

SEO Manager Resume Skills Section Sample (Right and Wrong)

Your resume's skills part should highlight your most relevant and impressive skills. Here are a few examples of the right and wrong skill sections for an SEO Manager:

[fs-toc-omit]The Right Way:

  • SEO strategy development and execution
  • Keyword research and analysis
  • On-page optimization
  • Link building and content marketing
  • Google Analytics and other SEO tools proficiency

[fs-toc-omit]The Wrong Way:

  • Basic computer skills
  • Social media
  • Time management

The right example showcases the candidate's relevant SEO skills, while the wrong example includes irrelevant or basic skills.

How to Write a Cover Letter for SEO Manager Resume? (Sample)

A cover letter is your chance to introduce yourself to your potential employer and showcase your passion for the job. 

Here's a sample cover letter for an SEO Manager resume:

Dear [Hiring Manager],

I am excited to apply for the [Position] position at [Company] as a results-driven SEO Manager with [X] years of experience. With my experience in SEO strategy development and execution, keyword research and analysis, on-page optimization, link building, and content marketing, I am confident in my ability to assist [Company] in improving its online visibility and driving more organic traffic to its website.

During my time as an SEO Manager at [Previous Company], I was able to boost website traffic by X% through SEO optimization, obtain a top 3 ranking for targeted keywords within X months, and improve the conversion rate for organic traffic by X%. I am also proficient in using Google Analytics and other SEO tools to measure success and find areas for improvement.

I am excited about the chance to bring my skills and expertise to [Company] and assist it in meeting its SEO objectives. Thank you for taking the time to review my registration. I look forward to discussing my skills further.

Sincerely, 

[Your Name]

Don’t fret if you feel like you don't have the right experience. Here’s a sample cover letter for an inexperienced SEO manager:

Dear [Hiring Manager],

I am excited to apply for the position of SEO Manager at [Company]. Despite the fact that I am a recent graduate with no prior experience in SEO, I am eager to learn and develop in this field.

I took several relevant courses in digital marketing, analytics, and content creation while in college, which provided me with a solid foundation in SEO principles. I am also proficient in using Google Analytics and other SEO tools, and I have finished several online SEO and digital marketing certifications.

In addition, I volunteered with a local nonprofit group to help them improve their online presence and visibility through SEO. This experience has enabled me to put my information to use and create effective SEO strategies that produce results.

I am thrilled at the prospect of bringing my experience and passion to [Company] and contributing to its SEO success. I am a quick learner, an excellent collaborator, and a committed worker who is enthusiastic about digital marketing and SEO. Thank you for taking the time to look over my application. I'm excited to talk about my credentials further.

Regards, 

[Your Name].

Also Read: Get inspired by podcasts for Career Guidance!

💡FAQs

Is Your Education Section Underperforming? It Might Be.

If you believe your education section is lacking, consider taking relevant coursework or acquiring relevant certifications to demonstrate your expertise. You should also include any relevant extracurricular activities or volunteer work that demonstrate your enthusiasm for the position!

What if You Don't Have SEO Experience?

If you lack direct SEO expertise, concentrate on transferable skills like marketing, analytics, or content creation that can be applied to SEO. You can also emphasize any relevant coursework or certifications you've received, as well as any volunteer work or internships that show your practical experience. Finally, emphasize your eagerness to learn and grow in the area.

In a nutshell, creating a killer resume for a SEO Manager resume entails highlighting your expertise and achievements, nailing those KPIs and OKRs, showcasing your education and skills, and tailoring your application to the position you're applying for. A strong cover letter can also help you stand out from the crowd and demonstrate your enthusiasm for the job. 

So, instead of settling for a mediocre resume, use these tips and examples to create a winning SEO Manager application that will get you one step closer to getting your dream job!

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