Guide to Writing a Brand Manager Resume

Do you want to work as a brand manager? Check out our guide on how to write a winning brand manager resume including examples!
Reviewed by:
Mina Wasfi
Updated:
February 27, 2024
0 min read time
Nawal Malik
Copywriter

Are you interested in becoming a brand manager or updating your resume? Creating a well crafted resume is an essential tool in any job search, but it is especially important for a brand manager. 

As a brand manager, you're in charge of creating and executing marketing campaigns, managing product launches, and maintaining brand integrity. Your resume should highlight your abilities and achievements in these areas. You can also ensure you have the perfect resume by checking your resume score. 

So let’s show you how to write a brand manager resume, along with examples and samples!

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How to write a Brand Manager Resume Summary Examples (Right and Wrong)

The resume summary is the first thing a recruiter or hiring manager sees when they open your resume. In a concise summary, you should highlight your expertise, abilities, and accomplishments. 

Here are examples of a correct and incorrect brand manager summary:

[fs-toc-omit]The Right Way:

Creative and results-driven brand manager with 5+ years of experience in developing and executing successful marketing campaigns. Proven ability to increase brand awareness and customer engagement through social media, email marketing, and events. Skilled in team management and collaboration to drive business growth.

[fs-toc-omit]The Wrong Way:

Brand manager who understands social media and marketing strategies, in search of a fresh chance.

💡Tip: Be concise and highlight your experience, skills, and accomplishments.

Suggested: Learn how to highlight self-taught skills on your resume!

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How to Write a Brand Manager Resume Objective Examples (Right and wrong)

An objective statement is an optional section that you can include at the top of your resume. If you're a recent graduate or changing careers, an objective statement can help you explain why you're applying for a brand manager position. Here's an example of a correct and incorrect objective statement:

[fs-toc-omit]The Right Way:

Seeking a brand manager position to leverage on my marketing and brand development experience. I am passionate about developing innovative campaigns that increase customer engagement and loyalty. Strong collaboration and project management abilities.

[fs-toc-omit]The Wrong Way:

I'm looking for a job as a brand manager.

💡Tip: Be sure about your goals and reflect them in your resume.

What are Brand Manager KPIs and how do they fit your Resume?

Key Performance Indicators (KPIs) are metrics used to assess the effectiveness of a brand manager's marketing campaigns. Including key performance indicators (KPIs) on your resume can demonstrate your ability to drive business results. 

Here are some examples of key performance indicators (KPIs) for a brand manager resume:

  • Increased web traffic by 45% using SEO optimization and content marketing.
  • Generated $1M in revenue through a successful product launch campaign.
  • Increased social media engagement by 200% through creative content and community management.

Read more - Learn how to avoid the resume black hole dilemma!

How to Describe Your Brand Manager Experience (With Examples)

It is extremely important to focus on your accomplishments and impact when describing your experience as a brand manager. 

Here are some examples of how to describe your brand management experience:

  • Designed and implemented successful marketing campaigns across social media, email, and events to raise brand awareness and customer engagement.
  • Managed cross-functional teams in order to launch new products and increase revenue.
  • Market research and data analysis were carried out in order to identify consumer insights and inform marketing strategies.
  • Brand consistency and integrity were maintained across all marketing channels, including digital and print.
  • Established and maintained relationships with key stakeholders, such as customers, influencers, and industry partners.

💡Tip: Use action verbs while describing your responsibilities and accomplishments.

How to write Brand Manager Resume Description Section (Right and wrong)

The description section of your resume should provide additional context about your experience and accomplishments as a brand manager. Here's an example of a correct and incorrect description section:

[fs-toc-omit]The Right Way:

ABC Company, Brand Manager, 2018 - Present

  • Developed and implemented multi-channel marketing campaigns, including social media, email, and events, resulting in a 30% increase in brand awareness and a 20% increase in sales.
  • Managed cross-functional teams to launch new products, resulting in a 50% increase in revenue in the first year.
  • Conducted market research and data analysis to identify consumer insights and inform marketing strategies, resulting in a 15% increase in customer engagement.
  • Ensured brand consistency and integrity across all marketing channels, including digital and print.
  • Built and maintained relationships with key stakeholders such as customers, influencers, and industry partners, resulting in increased brand loyalty and advocacy.

[fs-toc-omit]The Wrong Way:

ABC Company, Brand Manager, 2018 - Present

  • Developed marketing campaigns and oversaw product launches.
  • Maintained brand consistency and developed relationships with stakeholders.

💡Tip: Use specific numbers and metrics to demonstrate the impact of your work.

Also Check: Get your hands on resume templates!

What are Brand manager OKRs and how do they fit your resume?

Many businesses use the Objectives and Key Results (OKR) framework when establishing goals. Brand managers can use OKRs to establish and monitor the objectives of their marketing campaigns. 

Including OKRs on your resume can show that you have the ability to establish and meet objectives. Here’s how to illustrate them on your brand manager resume:

  • Increased social media engagement by 25% through a targeted influencer marketing campaign.
  • Launched a new product and generated $500K in revenue in the first year.
  • Increases website traffic by 50% through a content marketing and SEO strategy.

💡Tip: Align OKRs with the company's overall objectives and mission.

Also learn, 4 Ways To Highlight Self-Taught Skills On Your Resume.

Brand manager Resume Education Section (Right and wrong)

Include your degree(s), major(s), and any pertinent coursework or certifications in the education part of your resume. Here’s how to do it right(and wrong):

[fs-toc-omit]The Right Way:

Bachelor of Science in Marketing, XYZ University, 2014-2018

Relevant coursework: Brand Management, Marketing Research, Digital Marketing 

Certifications: Hubspot Inbound Marketing, Google Analytics 

[fs-toc-omit]The Wrong Way:

XYZ University, Bachelor of Science in Marketing, 2014-2018

💡Tip: Highlight relevant coursework or certifications.

Also read: Learn how to perfect the combination resume!

How to Put Skills on a Brand Manager Resume

Your resume's skills section should include skills relevant to the brand manager position. Here are some skills that a brand manager can list on their resume:

  • Development and implementation of marketing campaigns
  • Product launch administration
  • Market investigation and analysis
  • Management and strategy for social media
  • Event planning and management via email
  • Collaboration and team management
  • Implementation of brand guidelines and standards

[fs-toc-omit]Sample Brand Manager Resume Skills Section (Right and wrong)

[fs-toc-omit]The Right Way:

  • Development and implementation of marketing campaigns
  • Product launch administration
  • Market investigation and analysis
  • Management and strategy for social media
  • Email promotion
  • Event organization and management
  • Collaboration and team management
  • Implementation of brand guidelines and standards

[fs-toc-omit]The Wrong Way:

  • Excellent communication abilities
  • Hardworking
  • Detail-oriented

💡Tip: Prioritize and tailor skills to the specific job you are applying for.

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How to Write a Cover Letter for a Brand Manager Resume? Samples

Cover letters can be difficult to write at times. However, they help introduce you, describe your key skills, and allow you to explain why you are the ideal candidate for the position. To build the perfect cover letter, tailor it to the specific job you are seeking.

Here’s an example:

Dear [Name of Recipient],

I am thrilled to be applying for the position of Brand Manager at [Company Name]. As an experienced brand manager with a track record of developing and executing successful marketing campaigns, I believe I have the skills to make a significant contribution to your team.

As Brand Manager at [Current Company], I am responsible for the development and execution of multi-channel marketing campaigns that have resulted in a 30% increase in brand awareness and a 20% increase in sales. I've also led cross-functional teams in the successful launch of new products, which resulted in a 50% increase in revenue in the first year.

I'm passionate about creating and maintaining strong brand identities, and I've worked with brand guidelines and standards across all marketing channels. I also conducted market research and data analysis to identify consumer insights and inform marketing strategies, which resulted in a 15% increase in customer engagement.

I am excited about the idea of bringing my skills and experience to [Company Name] and contributing to the success of your brand. Thank you for taking the time to consider my application. I eagerly await the opportunity to discuss my qualifications in greater depth.

Sincerely,

[Your Name].

💡Tip: Show your enthusiasm for the role.

In conclusion, a strong brand manager resume is essential for getting noticed by potential employers. You can create a compelling and engaging resume that highlights your skills, experience, and achievements by following the tips and examples in this article. 

Remember to tailor your resume and cover letter to the specific job and company you're applying to, and double-check for any errors or typos.

Best wishes for your job search!

Suggested: Learn how to write a resume that stands out! 

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