Map the Customer Experience and Craft a Winning Value Proposition
From validating the problem to writing a compelling value proposition, learn the essential steps to creating a successful product.
Do you know what IT consultants dread when it comes to their day-to-day tasks? Completing detailed and descriptive timesheets! But, for Project Managers, timesheets are the holy grail of forecasting team bandwidth and capacity to take on additional projects, which the management also uses for billing customers. Unfortunately, timesheets are so time-consuming and repetitive that IT consultants often don't stick to them, leading to incomplete or incorrect submissions. As a Product Manager, you've been given the challenge of making this process less painful for everyone involved. Your mission, should you choose to accept it, is to understand the target customer base, their needs, challenges, and come up with expected solutions. Get ready to put your detective skills to the test as you conduct a thorough problem validation by talking to the right audience and uncovering their pain points in detail.
Efforts / Hours
Senior Marketing Manager
To begin solving the challenge at hand, you will undertake the following steps;
You will start by identifying companies that use timesheet management applications and analyzing their pros and cons. Using secondary research and internal data, you will identify the target customer base and evaluate competitors with a SWOT analysis.
Customer Experience Analysis
Next, you will collect feedback from IT consultants and project managers to create detailed customer profiles and empathy maps. By understanding the top pain points of your target audience, you will create a solution map that will wow your customers.
Problem Areas and Benefits
Analyze all of your research and feedback to determine the three core problem areas that need to be solved. By identifying the benefits of solving these problems, you will create a clear value proposition document that will make impress customers. Get ready to become a problem-solving superstar!
- Conduct problem validation.
- Perform end-to-end customer experience analysis.
- Develop an analytical mindset.
- Get feedback from marketing experts.
How will this project help you?
This project will empower you to:
- Showcase employers your ability to understand user needs and pain points.
- Employ the right techniques to get insights from users.
- Demonstrate your ability to identify opportunities.
- Prove that you can create the customer profile map and empathy map effectively
- Improve project management skills.