How to write a Copywriter Resume (2024 - Updated)

As a copywriter, your goal is to create compelling and persuasive content that encourages people to act. However, it can be difficult to showcase your skills and experience in a manner that resonates with prospective employers when creating your own copywriter resume. That's why we are here to help! In this article, we'll go over each section of a copywriter resume, provide examples of what to do (and what not to do), and provide tips to help you stand out from the crowd.

Additionally, you can check out this carefully compiled list of resume templates to help you showcase your skills. You can also ensure you have the perfect resume by checking your resume score. 

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How to write Copywriter Resume Summary Examples (Right and Wrong)

Your resume summary is your opportunity to create an excellent first impression. It's a brief, punchy statement that sums up your experience and abilities and demonstrates your worth as a copywriter. 

Here are some examples of how to create a copywriter resume summary:

The Right Way: A highly skilled and creative copywriter with 5+ years of experience crafting persuasive marketing copy for a range of industries. Expert at distilling complex ideas into simple, engaging language that resonates with audiences. Proven track record of delivering compelling campaigns that drive conversions and revenue.

Also Explore the Capabilities of AI Copywriting Tool

The Wrong Way: Seeking a copywriter position at a company where I can grow and develop my skills.

💡Tip: Focus on showcasing your unique value proposition in your summary. Use specific examples to demonstrate your skills and experience, and avoid generic statements that could apply to any copywriter.

Suggested: Learn how to highlight self-taught skills on your resume!

How to write Copywriter Resume Objective Examples (Right and wrong)

While a resume summary is best for more experienced copywriters, a resume objective can help those who are just starting out or changing professions. A strong objective should explain what you expect to accomplish in your career and how your skills and experience will contribute to the success of a tech or a ghostwriting company. 

Here are some examples of how to write a copywriter resume objective: 

The Right Way: A recent marketing graduate with a passion for writing and a talent for crafting compelling copy. Seeking a copywriter position at a company where I can hone my skills and contribute to the development of creative marketing campaigns.

The Wrong Way: To find a job that pays well and is easy to do.

💡Tip: Your objective should be focused on what you can do for the company, not what the company can do for you. Avoid generic statements and focus on your unique skills and experiences.

What are Copywriter KPIs and how do they fit your resume?

Key performance indicators (KPIs) are measurable metrics that assist in determining the effectiveness of a copywriter's work. Incorporating relevant KPIs into your resume can help show your effectiveness as a copywriter and differentiate you from other candidates. 

Here are some examples of KPIs that a copywriter can include in their resume:

• Click-through rate (CTR) of marketing campaigns
• Conversion rate of landing pages or email campaigns
• Engagement rate of social media posts
• Number of leads generated from content marketing efforts
• Sales revenue generated from marketing campaigns

💡Tip: Choose KPIs that are relevant to the job you're applying for and make sure you can quantify them. Use numbers and specific examples to demonstrate your impact.

Read more - Learn how to avoid the resume black hole dilemma!

How to Describe Your Copywriter Experience (With Examples)

Your experience section is where you can really show off your copywriting skills and knowledge. To demonstrate your influence on previous initiatives, use specific examples and accomplishments. 

Here are some examples of how to explain your copywriting experience:

• Developed and executed creative marketing campaigns that increased website traffic by 30% and generated $500,000 in revenue
• Wrote and edited website copy, blog posts, and email campaigns that received high engagement rates and contributed to a 50% increase in lead generation
• Collaborated with designers and project managers to ensure timely delivery of high-quality content that meet client expectations

💡Tip: Focus on the impact of your work and use specific examples to demonstrate your skills!

How to write Copywriter Resume Description Section (Right and wrong)

The resume description section is where you provide a summary of your work experience, skills, and achievements as a copywriter. Here are some do's and don'ts to keep in mind when writing this section:

[fs-toc-omit]The Right Way:

• Use action verbs to describe your achievements and responsibilities, such as "created," "managed," and "optimized."
• Quantify your achievements with numbers, such as "increased website traffic by 50%" or "wrote and edited 20+ blog posts per month."
• Highlight your areas of expertise, such as SEO optimization, content strategy development, or social media management.
• Customize your description section to match the job description and company you're applying to.

[fs-toc-omit]The Wrong Way:

• Use generic, vague language that doesn't demonstrate your specific skills or accomplishments.
• Write long paragraphs that are difficult to read or skim.
• Focus too much on your responsibilities rather than your achievements.
• Use industry jargon or acronyms that may not be understood by all readers.

💡Tip: Be specific and avoid vague language. Use action verbs to describe your duties and quantify your accomplishments whenever possible.

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What are Copywriter OKRs and how do they fit your resume?

OKRs (objectives and key results) are a framework for establishing and achieving workplace goals. Incorporating relevant OKRs into your resume can demonstrate your ability to establish and achieve goals, as well as demonstrate to prospective employers that you are results-oriented. 

Here are some examples of OKRs to include in a copywriter resume:

• Increase blog traffic by 50% through SEO optimization and targeted content creation
• Write and publish 10 high-quality blog posts per month to increase website engagement
• Develop a content marketing strategy that generates 100 leads per month through a combination of blog posts, social media, and email campaigns

💡Tip: Choose OKRs that are relevant to the job you're applying for, and use them to demonstrate your ability to set and achieve goals.

Entry-level + Advanced level Copywriter Resume—Examples

Here is sample resume template for beginners and entry level copywriters: 

Source: Copywriter Resume Example + Helpful Tips | MyPerfectResume

Here is sample resume template for professional and experienced copywriters:

Source: Copywriter | Free Resume Templates + How-To Guide (hloom.com)

💡Tip: Tailor your resume to the level of the job you're applying for. If you're just starting out, focus on your education and relevant internships or projects. If you're more experienced, highlight your achievements and specific skills.

Read more - Learn more about a functional resume format!

Copywriter Resume Education Section (Right and wrong)

Your education section should include any relevant degrees or certifications, as well as any coursework or projects that demonstrate your expertise as a copywriter. Here's an example of how to write a copywriter education section:

[fs-toc-omit]The Right Way: 

Bachelor's degree in Marketing, XYZ University

• Completed coursework in copywriting, content marketing, and social media strategy
• Developed a marketing campaign for a local non-profit organization that resulted in a 20% increase in donations

[fs-toc-omit]The Wrong Way: 

Graduated from XYZ University.

💡Tip: Be specific and highlight any coursework or projects that demonstrate your expertise as a copywriter.

Copywriter Resume Skills Section Sample (Right and wrong)

Your skill section should include both hard and soft skills related to the position you're applying for. Hard skills are technical abilities acquired through training or practice, such as mastery of a specific software or programming language. Soft skills are personal qualities or traits that can help you succeed in any position, such as communication or problem-solving abilities.

Here are a couple of examples:

Writing: Developed and executed content strategies for blogs, social media, and email campaigns, resulting in increased website traffic and engagement.

Editing: Edited and proofread website copy, white papers, and case studies for clarity, accuracy, and consistency.

SEO: Conducted keyword research and on-page optimization to improve website ranking and organic traffic.

Creativity: Developed unique and engaging content for a variety of industries and audiences.

Time management: Managed multiple projects and deadlines simultaneously, ensuring timely and high-quality deliverables.

Collaboration: Worked closely with cross-functional teams, including designers and marketing managers, to ensure brand consistency and achieve campaign goals.

Copywriting and content creation, Social media strategy and management, Email marketing and automation, and Project management are some of the other skills you can include.

💡Tip: Highlight skills that are relevant to the job you're applying for.

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How to Write a Cover Letter for a Copywriter Resume? (Sample- Experienced and Inexperienced)

Your cover letter should introduce you to prospective employers and highlight your copywriting skills and expertise. 

Here are examples of a good cover letter for both experienced and inexperienced copywriters:

[fs-toc-omit]Experienced

Dear [Hiring Manager],

As an experienced copywriter with over [number] years of experience in the industry, I am excited to apply for the [position] at [company]. Throughout my career, I have developed and executed successful marketing campaigns for a range of clients, resulting in increased brand recognition and revenue.

My expertise in SEO optimization and content strategy development has allowed me to consistently produce high-quality content that engages and converts audiences. Additionally, my strong project management and collaboration skills ensure that all projects are completed on time and to the client's satisfaction.

I am excited about the opportunity to bring my skills and experience to the team at [company] and contribute to the continued success of the organization.

Regards,

Your Name.

[fs-toc-omit]Inexperienced

Dear [Hiring Manager],

As a recent graduate with a degree in Marketing and a passion for writing, I am excited to apply for the [position] at [company]. While I may not have direct experience as a copywriter, I am confident in my ability to produce high-quality content that engages and converts audiences.

Throughout my coursework, I have developed strong writing and editing skills, as well as a deep understanding of content marketing and social media strategy. Additionally, I completed an internship at a marketing agency, where I assisted with social media content creation and email campaign copywriting.

I am excited about the opportunity to learn and grow as a copywriter at [company], and to contribute to the success of the organization.

Best,

Your Name

💡Tip: Tailor your cover letter to the job you're applying for, and highlight specific skills and experience that are relevant to the position.

Suggested: Get this checklist to build the perfect cover letter! 

FAQs

Is Your Education Section Underperforming? It Might Be

Your education section is an important part of your resume, especially if you're just starting out in your career. Make sure to include any relevant degrees or certifications, as well as any coursework or projects that demonstrate your expertise as a copywriter. Additionally, if you have any relevant extracurricular activities or volunteer experience, consider including those as well.

💡Tip: Don't underestimate the value of relevant coursework or projects, especially if you don't have much direct experience as a copywriter.

What if You Don't Have Copywriter Experience?

Don't be concerned if you lack direct copywriting expertise. There are still opportunities to show your abilities and expertise. Consider taking online copywriting, content marketing, or social media strategy classes or workshops. Additionally, search for volunteer or freelance opportunities to acquire experience and build your portfolio.

💡Tip: Don't be afraid to get creative in demonstrating your skills and expertise, even if you don't have direct experience as a copywriter.

To summarize, creating a great copywriter resume entails highlighting your skills and experience, tailoring your resume to the job you're applying for, and showcasing your accomplishments and results. 

You can create a compelling and effective copywriter resume that will help you stand out to potential employers by following the tips and examples given in this article. Good Luck!

Suggested: Qureos can help you check your resume score & how to calculate your hourly salary.

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