9 Ways to Optimize Your LinkedIn Profile Before the Hiring Season Begins

Building your network & optimizing your LinkedIn profile is the most effective way to boost your career. Here’s how you do it.
Reviewed by:
August 21, 2023
0 min read time
Ayesha Noor
Content Marketer | CopyWriter

Did you know that 87% of recruiters regularly use LinkedIn? This statistic indicates that it is so important to optimize your LinkedIn profile. And if you haven't done that yet, don't worry because we have got your back!

Let's try to do it together!

A study states that 122 million people have received an interview through LinkedIn while 35.5 million have been hired by a person they connected with on LinkedIn which means that every minute that passes, 3 people are hired on LinkedIn. Such is the power of LinkedIn that it has almost single-handedly transformed the world of recruitment.

You can also build your portfolio by completing portfolio projects and stand out to recruiters with relevant experience as you showcase the right skills and tools. Here are a few projects for you to check out;

Portfolio Projects at Qureos

Almost every professional or aspiring professional needs to be present on LinkedIn now. So if you still haven’t paid much attention to your LinkedIn profile, this is your sign to do it. 

How to Optimize your LinkedIn Profile?

Here are 9 simple and quick ways to improve your LinkedIn profile and get the best results out of it:

1. The basics

A complete LinkedIn profile gets 30% more views. Your profile is complete when you have

  • profile photo
  • a headline,
  • a summary,
  • your educational and professional history

If any of these basic things are missing from your profile, your chances of you getting discovered are significantly minimized. So please make sure to keep these updated at all times. 

Also read: Linkedin Networking Tips

2. Profile Photo

A profile photo is your first impression on social media, so make sure it’s a good one. Put up a high-resolution, professional photo with your face taking up 60% of the frame, so you are the focus of the picture. Moreover, a solid, bright-colored background also helps in catching people’s eye on LinkedIn. Avoid group or couple photos, at all costs, and don't put up selfies!

Here is how James Bond does it: 

3. LinkedIn Banner

And don't forget to add a visual bonus to your profile with an attractive banner. It should give information about your workplace or services. Keep it short, minimalistic and to the point, so it complements your profile rather than clutter it.

Also read: Write A Resume That Stands Out To Recruiters

4. Headline

Contrary to popular belief, the headline doesn't HAVE to state your current job title and workplace. For instance, It can say anything interesting about you! LinkedIn displays your title as default but you can edit and customize it as you see fit. Note: This is also a great place to plug in some keywords.

5. Keywords

Hiring managers are always looking to recruit through LinkedIn. Including keywords in different sections really increases your visibility chances, as LinkedIn’s algo would pick up on popular keywords and recommend your profile to recruiters within the same domain.

6. Summary

This is a blank canvas for you to express yourself. You have a space of 2000 characters to list your goals, demonstrate broader expertise, advertise your unique selling points and put your best step forward. Make this section as personalized to yourself as possible.  

Recommended article: How To Build Your Personal Brand

7. Skills

Flaunt the variety of skills you have accomplished and the tools that you have gained expertise on along the way. These could be helpful to recruiters in identifying exactly what your job constituted and how your experience is relevant to the positions they’re seeking to fill.

8. Endorsements

Support the people you work with by endorsing their skills, work ethic and ambitious mindset. Additionally, you can also request your mentors or previous managers to endorse you here. This is a good way to add social proof for your area of expertise. In other words, the best way to get endorsements is to give them. 

9. Network and Engage

No matter how strong a profile you build on LinkedIn, if you don't actively post unique content, it won't do you much good. So, build your network, post actively and engage with relevant content to stay on top of people’s feeds and minds.

Also read: Stand Out at Networking Events

After successfully optimizing your LinkedIn profile, perfecting your resume, you should also work on your interview preparation skills.

So, what are you waiting for?

Optimize your LinkedIn profile today!


In conclusion, LinkedIn has, over the past decade, emerged as a force that you just cannot ignore. With 875 million people from over 200 countries around the world, LinkedIn is, beyond a doubt, the biggest, most influential recruiting platform around today. So the sooner you optimize your LinkedIn profile to the job market, the better for your career!

You can also follow Qureos’s LinkedIn page for regular career hacks & tips on how to optimize your LinkedIn profile. 

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