Today’s world is becoming increasingly digitized. Job applicants can underestimate how crucial technology is in the career world. However, employers have begun to scout for those who are tech-savvy and can effortlessly integrate their work with digital interfaces. Organizations now look to engineer interactive customer experiences in the metaverse or Web3. More importantly, they seek to advertise these offers digitally, with eye-catching and original marketing.
No wonder that digital and social media marketers are in high demand. It doesn’t take a degree to become one and is a rewarding experience. You, too, can experience the excitement of digital marketing by gaining certain skills that make a good resume even better. Here’s what they are.
Top 12 Social Media Marketing Skills You Need in 2023
As the job pool for digital marketing applicants is bustling with opportunities, here are some skills to equip or enhance before diving in.
This is an obvious yet often underestimated skill. In order to enhance your social media marketing, you first need to know the fundamentals of this practice. Having a strong grip on marketing strategies and rules will create massive reach organically and effectively. Understanding what engages customers and successfully implementing that can boost sales and increase awareness of your product.
Social media marketing requires creative innovation and out-of-the-box thinking to produce striking advertisement posts. With the help of creative planning and ideas, you can create meaningful advertisements that leave a long-lasting impression. Moreso, original and unique thinking allows for novel solutions to any problems that need an effective fix.
Louis Vuitton marketed their luggage collection in a photograph of Cristiano Ronaldo and Lionel Messi playing chess. This was posted one day before the FIFA world cup, garnering over 8 million likes on Instagram, and proving the potential of creative marketing.
Learn storytelling from Payal Verma
3. Graphic Design
You don’t need a degree in graphic design to understand it. The key is to be able to clearly communicate your vision to professionals. In turn, they can seamlessly translate your ideas into a captivating social media post. In a world with oversaturation of ideas, it is important to experiment with new mediums of graphic design to create striking and impactful visuals. Therefore, becoming well-versed in different design software will enable you to create attractive posts with ease.
Spotify represents how the simplest designs can create a viral post – you just need to know your client base. With the youth being their main audience, Spotify uses a familiar format and bright colors to market their music streaming platform and trending musicians.
Knowing how to communicate with your clients, audience, and customers is highly important. Social media is a great tool to advocate for your product; but, that comes with effective communication skills which mold to whichever group you are addressing. Hence, social media experts must know:
- Client Communication. You must be able to convey the details of any project in a straightforward yet thorough manner. Also, it involves negotiating deadlines, service charges, and pitching the details of the project.
- Team Communication. Internally conversing with your colleagues or superiors about the status of a project is a necessary skill. Ensuring you and your team are on the same page allows for smooth workflow and minimum obstacles.
- Social Communication. A brand’s voice is unique to them. The key is to know your audience and write Instagram captions or blogs which are gripping and build a connection with them.
A key component of efficient communication is articulate and eloquent writing. It is the strongest tool through which you can deliver messages which the audience can comprehend. Additionally, proofreading and editing your words ensure high quality content which guarantees readability and engagement.
Learn Growth Marketing from Sumayyah Khan
6. Search Engine Optimization (SEO)
A part of curating viral content is knowing your way around SEO. Using words, formats, and tricks that the algorithm values, social media experts can double their brand’s traction. Optimizing your content means manipulating the interface to direct traffic towards your post. Not only will this increase your reach, but also build a larger clientele.
Learn SEO Hacks from Miranda Gahrmann
7. Data Analysis
Data analysis is the component which helps kickstart your marketing campaign. Knowing how well a social media post does helps with tailoring future posts which boost brand engagement. Algorithms are flexible, promoting different key terms or formats each time. Understanding it provides an upper hand to the social media marketer in predicting and controlling brand reach.
Learn Data Analysis from Ankit Chaudhry
8. Customer Service
Social media is all about fostering connections with other users. Therefore, professionals must know how to conduct themselves with their customers to maintain a dedicated audience. This requires set policies through which customer concerns are tackled efficiently, pertaining to refunds, returns, and shipment. Whether it is a complaint or praise, marketers must interact with comments, messages, or emails to make sure their clients are understood and respected.
Upwork does a great job at tending to user issues and feedback. The organization's LinkedIn is filled with posts underneath which a representative has commented on the solution. You’ll always see a sincere response and a contact at which you can personally reach them.
If you’re skilled at communication, networking is a breeze. It results in new client connections, sustaining old ones, and increased visibility. Product placement, collaborations, and promotions are strong media marketing tools made possible through networking.
10. Project Management
A social media marketer must be flexible in the roles they occupy. At one time, they build proposals, monitor progress, sign contracts, pitch ideas, network, and schedule meetings with Design, HR, Finance, and more. Knowing how to multi-task and manage several tasks will ultimately result in better project management skills.
A digital marketer needs to adapt to different trends and difficulties experienced on the way. Data analytics can be wrong, and social media changes rapidly. Therefore, it is crucial to know how to keep up with constantly altering patterns and technology.
12. Organizational Skills
Lastly, no skill will be productive if it isn’t organized well. Learning how to work methodically guarantees consistent efficiency and maximum outcome. Operating in a structured manner will bring out the best in all other social media marketing skills as well!
List of Social Media Skills an Employer Scouts
Companies are looking for targeted skills in a digital marketing applicant. To beat competition and excel, here are some skills you can collect which make a solid resume.
1. Planning & Strategy
Employees who can prove their capable quick and innovative strategizing skills are preferred by organizations. Planning includes knowing how to prioritise, meet deadlines, schedule meetings, and more.
2. Commercial Awareness
Knowing industry trends, patterns, and analytics is an incredibly attractive skill. Understanding what factors increase business success and client satisfaction means implementing them for your own brand.
3. SEO Proficiency
Understanding what keywords, meta descriptions, and algorithm friendly marketing mediums are, is quite impressive to employers. Proficiency in SEO also involves knowing how to create backlinks, create SEO sites, and more technical skills.
4. Research and Development
Analysing and collecting data requires strenuous research. Enhancing your research skills means familiarizing yourself with the landscape, making it easier to do in the future. This means maximum productivity and time spent developing the project.
Project and product development takes more than a social media marketer. Teams of specialists from all fields work together, so cooperation and in-house communication is incredibly important.
Q) Where to learn social media marketing skills?
A) You can learn these skills through a Qureos powered masterclass here. Enroll now for free!
Q) How can you launch your career in social media marketing?
A) You can launch your social media career by studying the process and principles of media marketing, upgrading your skills and portfolio, and building connections with potential employers.
Q) What is the core concept of social media marketing?
A) The increasing digitization of consumerism has shifted focus on social media as the most powerful marketing tool. Over 80% of users report that social media heavily guides their shopping patterns and choices. Brands utilize this information by, then, targeting consumers on different social media platforms by promoting and advertising their products using SEO, unique campaigning, and more.