Over the years, Search Engine Optimization (SEO) has remained a hot topic in the world of digital marketing and website development. From its inception in the late 1990s, SEO has continued to play a critical role in online business successes, as it involves optimizing websites and their content to improve their ranking in search engine results pages (SERPs) and attract more organic traffic.
The main goals of SEO in the past were link building and keyword stuffing. Today, it has expanded to include a variety of elements, such as user experience, content quality, and mobile optimization. Given the ongoing changes in user behavior and search engine algorithms, SEO will undoubtedly continue to be a vital component of the success of online businesses in the future. As a result, it's critical for businesses and organizations to stay current with the best practices and emerging trends.
Because of SEO’s popularity and relevance, today, we have decided to dedicate this blog post for SEO enthusiasts or other people who are now planning to step foot in this field considering it plays a significant role regardless of what industry you work in. For this we reached out to our extremely talented mentor who is also an SEO expert, Miranda Gahrmann some insights and tips for you all.
A little about her
Miranda is a Dubai-based international SEO consultant and speaker with footprints in the Netherlands, Greece, Spain, and Egypt. Working since 2008 in SEO, she certainly knows her 'international search'. Miranda is the Founder of Digital Rescue Rangers and as an SEO consultant, she has worked for global companies like Philips, Randstad, Monster and McAfee. Passionate about mentorship, she has helped aspiring digital marketers make their mark in the field. When not on her laptop, Miranda can be found training for her next sports race.
In a quick chat with Miranda, we asked her the question
“What are your top 3 favorite SEO tools and why?”
Here is the answer:
1. Google Keyword Planner
Miranda: “I like to stay as close as possible to the source so I use Keyword Planner from Google a lot, just to make sure that I get the correct keywords directly from it. In my opinion, I get the most cleanest results from Google itself. Hence, the use of Adwords Keywords Planner.”
Miranda: “I also do quite a lot of research in Conductor, but it's more like an Enterprise too, so, especially for smaller companies. However, the pricing is quite high.”
Miranda: “Majestic works well for backlink analysis. There are also other suitable tools as Ahrefs, but if we’re used to one tool that does the job, we usually stick to it”
Let’s compare each of these tools below in terms of their specific features and pricing:
1. Google Keyword Planner:
Google Keyword Planner is a powerful tool designed to help businesses and marketers find the right keywords to target in their online campaigns. This tool allows users to search for relevant keywords based on factors such as search volume, competition, and cost per click (CPC). Not only does it help users find high-ranking keywords, but it also suggests new ones that they may not have considered before.
The best part? Google Keyword Planner is completely free to use, making it an accessible tool for businesses of all sizes. Whether you're looking to optimize your website for search engines or run a successful Google Ads campaign, Google Keyword Planner is a must-have tool in your digital marketing arsenal.
Conductor is a leading SEO tool that helps businesses optimize their online content and improve their search engine rankings. Its suite of features includes keyword research, content optimization, and analytics tracking, making it a comprehensive tool for all aspects of SEO. With Conductor, businesses can identify high-ranking keywords, research their competitors' online activities, and track the success of their SEO campaigns over time.
While Conductor's pricing may be higher than some other SEO tools on the market, its advanced features and robust analytics make it an excellent investment for businesses looking to take their SEO efforts to the next level. Whether you're a small business owner or a large enterprise, Conductor is a powerful tool that can help you achieve your online marketing goals.
Majestic is an industry-leading SEO tool that provides businesses and marketers with valuable insights into their website's backlink profile. Its features include backlink analysis, site explorer, and link tracking, making it a comprehensive tool for monitoring and optimizing your website's backlinks. Majestic's proprietary metrics, including Trust Flow and Citation Flow, provide businesses with a clear picture of their website's authority and the quality of their backlinks.
Majestic's pricing is also higher than some other SEO tools on the market, its robust analytics and in-depth backlink insights make it a worthwhile investment for businesses looking to improve their website's search engine rankings and online visibility. Whether you're a small business owner or a large enterprise, Majestic is a powerful tool that can help you understand your website's backlink profile and make informed decisions about your SEO strategy.
Have you tried these tools? Share your experience with us. We would love to hear from you OR if you have any other SEO tools to share, let us know at email@example.com
You can also book a 1:1 coaching session with Miranda here!