The digital marketing industry is constantly evolving with new technology, trends, consumer behavioral changes, and many other external factors. With global digital ad spend increasing 17% from 2020 and averaging about $389.29 billion in 2021 and 46% of global marketing spend turning to digital strategies, there is consistent growth in this industry. With over 3.78 billion social media users worldwide and equating to 49% of the global population in 2020, Social media is a major part of the digital landscape. Additionally, the ability to create buyer personas, target with hyper-focused communication and design specific customer journeys make digital marketing a highly effective tool to grow the business.
With more companies choosing to go digital and transform their business model, there is a large demand for digital marketers who are creative and tech savvy. The versatile nature of the digital marketing industry makes it very appealing for young graduates and university students to venture into and create a career within this space. With constant opportunities to upskill and hit the ground running from day #1, digital marketing could be a brilliant avenue to launch your career. According to the National Association of Colleges and Employers (NACE), 91% of employers prefer to hire employees with previous work experience and 65% prefer candidates who have relevant experience within a similar industry or function. The easiest way to get started would be to complete a remote internship or apprenticeship with a focus on digital marketing. This combined with relevant certifications and a portfolio of previous work will help you find the perfect digital marketing position. Through a full-fledged Qureos learn-work apprenticeship, you can upskill through cohorts and gain access to mentorship and hands-on experience with corporate partners from all over the world.
Why choose a career in digital marketing?
Digital skills gap & high demand - There is a growing demand for people with digital skills and the competency to work with various tools. According to a study by Capgemini, 54% of organizations in the US have highlighted that the digital talent gap has a detrimental effect on the ability for digital transformation programs and companies are losing their competitive advantage because of the same. Companies are constantly on the lookout for individuals who are digital natives and will be able to contribute towards increasing visibility through online channels and create unique customer experiences.
Some of the highest paying in-demand areas are: marketing automation, video production, paid media & performance marketing, content & copywriting, search engine optimization, etc.
Variety of opportunities - The digital marketing industry consists of many different skills and specializations which you could choose to focus on. Some of the highest paying in-demand areas are: marketing automation, video production, paid media & performance marketing, content & copywriting, search engine optimization, marketing analytics, email marketing, website development and optimization, branding & design, etc. While general awareness on all these skills is essential, a combination could help boost your profile as a marketer especially if you garner experience within specific sectors like technology, FMCG, B2B, etc.
Room for creativity & innovation - The high level of competition in the digital space, there is a persistent need to create campaigns that attract the target audience. According to a study by Nanigans, 77.4% of US digital buyers pointed out that they were receiving too many advertisements from the same retailers causing severe ‘ad fatigue’. There isn’t a one size fits all solution and requires creatively structuring and strategizing ideas to achieve the business goals. If you enjoy changing up the process and testing new methods to drive attention and traffic to your website/business, digital marketing could be a perfect career choice for you.
Monetary growth - According to Glassdoor, Digital marketing professionals earn an average of $59,098 per year. There would be differences in compensation based on country, industry, company size, etc. Among the many opportunities available under digital marketing, marketing automation, video & content marketing, and paid media specialists are paid the highest. Digital marketing freelancers earn between $15–$45/hr as shown by Upwork based on their level of experience and niche qualifications.
According to Glassdoor, Digital marketing professionals earn an average of $59,098 per year.
Job flexibility & remote opportunities - Digital marketing careers have adopted a remote working culture as it is easy and possible to work from anywhere in the world. With teammates from all over the world and fully integrated workspaces and online tools, marketers can focus on adding value without wasting time commuting to the office. The ability to make your own hours and be flexible with how you manage your work is another major plus point in choosing to become a digital marketer.
Collaborate with peers - Digital marketers work with various different departments and skilled peers to complete projects on time, launch campaigns and achieve business goals. From writing campaign scripts, optimizing webpages with SEO, dabbling on design for social media posts, editing videos or creating podcasts to analyzing website traffic data, there is a lot of collaboration and it can be fun to work with a team in-house or freelancers.
Ability to keep learning with new challenges - Every day will come with new opportunities to be creative and brainstorm ideas to reach goals. The constantly changing environment within the digital world will drive marketers to question everything they know. Different industries, clients, locations would have different problems to deal with and it takes creative thinking to design solutions to help businesses. By challenging yourself and the status quo, this field will transform your thinking into a lifelong continuous learner.
How can Qureos help?
It would be most effective, to begin with, a remote internship or apprenticeship to learn how various aspects of digital works. After experiencing the different roles, you can lean towards the functions that are most interesting to you. Qureos offers a range of practical cohorts under digital marketing to help you get started - SEO, social media, market research, lead generation, paid advertising, content marketing, etc. By joining the Qureos community, you can collaborate with peers from all over the world and unlock the following exclusive benefits:
#1 You will learn through practical hands-on mock projects under the guidance of industry mentors
#2 You will work on a range of paid micro-projects - build your portfolio and gain work experience
#3 You will be part of a global community of experiential learners with constant access to educational resources and a network of mentors and corporate partners
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