Hi guys! I’m Sumayyah 👋🏻, Marketing lecturer at IBA, Karachi. I’m a Fulbright scholar and hold an MS in Marketing from the University of Texas, Dallas. I teach and have set-up the marketing analytics division at IBA ranging across Digital and Social Media Marketing, Marketing Analytics along with core marketing courses. My forte is in Growth Marketing, 0 to 1 career counselling and marketing consultation to early-stage startups.