I graduated in 2016, gaining a BSc. (Honors) degree in Economics from LUMS. Currently engaged as the, Regional Head of Marketing at Opontia based out of Dubai. Previously, I was the 'Regional Head of Private Traffic' at Daraz - where my role involved consulting 200+ DarazMall brands and their marketing agencies on developing creative optimization and user-funnel strategy - to help improve the performance of their online campaigns and increase Return on Ad Spend (ROAS). My area of expertise lies in optimizing online marketing budgets and developing cross-platform consistency in digital ads. In addition to my association with Opontia and Daraz, I'm also a 'Digital Marketing Trainer' at the Institute of Business Administration (IBA), where I have delivered courses on Social Media Marketing and Digital Marketing Strategies to 100+ executives.
I graduated in 2016, gaining a BSc. (Honors) degree in Economics from LUMS. Currently engaged as the, Regional Head of Marketing at Opontia based out of Dubai. Previously, I was the 'Regional Head of Private Traffic' at Daraz - where my role involved consulting 200+ DarazMall brands and their marketing agencies on developing creative optimization and user-funnel strategy - to help improve the performance of their online campaigns and increase Return on Ad Spend (ROAS). My area of expertise lies in optimizing online marketing budgets and developing cross-platform consistency in digital ads. In addition to my association with Opontia and Daraz, I'm also a 'Digital Marketing Trainer' at the Institute of Business Administration (IBA), where I have delivered courses on Social Media Marketing and Digital Marketing Strategies to 100+ executives.